Sunday, October 11, 2009
Roy and HG vs Hamish and Andy
After listening to both of these programs it is clear what the drivetime slot aims to achieve. Wind down the day and make people laugh. Whilst both Roy and HG and Hamish and Andy both target different audiences, they seem to achieve the same goal quite successfully. Hamish and Andy are the renowned "Kings of Drivetime Radio" and its quite easy to see why. Fox FM targets a younger commercial audience and Hamish and Andy, being quite youthful themselves, can relate to their audience and engage them on a level that Roy and HG could not, and that is why Fox Fm's drive slot rates incredibly higher than any other station. However Roy and HG are not without credit. After replacing Will and Lehmo (who's show was as funny as bowel cancer) Roy and HG have bumped up the drivetime ratings on Mondays and Fridays, taking a large chunk of listeners away from Hamish and Andy. Their quick wit and ability to relate to the everyday australian is what makes them the perfect team for Triple M, which aims at the typical aussie bloke who appreciates a good sense of humor.
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